Recent Case Study

Online University Case Study

The Challenge

• Our client is an online university with a large international presence and considerable monthly enrollment goals. The client initiative was to increase the daily budget exponentially while lowering the cost per acquisition to a previously unseen level.

The Strategy

• - The initial campaign was reviewed for benchmark performance
• - Content network optimization was necessary for maximum scalability
• - New landing pages and onsite changes were implemented for quality score improvement

The Results

• - After 30 days the conversion rate increased 340%
• - After 6 months the conversion rate increased over 1000%
• - The total number of leads generated monthly increased 220%

Note: Actual case studies from recent client engagements. Client confidentiality is protected.