Online University Case Study
The Challenge
Our client is an online university with a large international presence
and considerable monthly enrollment goals. The client initiative was to
increase the daily budget exponentially while lowering the cost per acquisition
to a previously unseen level.
The Strategy
- The initial campaign was reviewed for benchmark performance
- Content network optimization was necessary for maximum scalability
- New landing pages and onsite changes were implemented for quality
score improvement
The Results
- After 30 days the conversion rate increased 340%
- After 6 months the conversion rate increased over 1000%
- The total number of leads generated monthly increased 220%
Note: Actual case studies from recent client
engagements. Client confidentiality is protected.
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