The Challenge

Our client is a multi-location national sports retailer. With a poorly organized and tracked PPC campaign the client was spending a significant amount on paid search traffic but not realizing the ROI properly for each SKU.

The Strategy

• The initial campaign was reviewed for benchmark performance
• A tightly focused PPC campaign was developed with micro-targeted adgroups
• Brands, Players, Teams, and Equipment categories were implemented for maximum segmentation
• Two sets of redundant analytic tracking mechanisms were employed for accurate reporting at the keyword level

The Results

• After 90 days the conversion rate more than doubled from 2.06% to 4.31%
• The cost per conversion decreased 54%
• The total number of sales increased 57%

Note: Actual case studies from recent client engagements. Client confidentiality is protected.

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