Recent Case Study

Sports Retailer Case Study

The Challenge

• Our client is a multi-location national sports retailer. With a poorly organized and tracked PPC campaign the client was spending a significant amount on paid search traffic but not realizing the ROI properly for each SKU.

The Strategy

• - The initial campaign was reviewed for benchmark performance
• - A tightly focused PPC campaign was developed with micro-targeted adgroups
• - Brands, Players, Teams, and Equipment categories were implemented for maximum segmentation
• - Two sets of redundant analytic tracking mechanisms were employed for accurate reporting at the keyword level

The Results

• - After 90 days the conversion rate more than doubled from 2.06% to 4.31%
• - The cost per conversion decreased 54%
• - The total number of sales increased 57%

Note: Actual case studies from recent client engagements. Client confidentiality is protected.