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Sports Retailing Online Case Study


The Challenge


Our client is a multi-location national sports retailer. With a poorly organized and tracked PPC campaign the client was spending a significant amount on paid search traffic but not realizing the ROI properly for each SKU.


The Strategy


  • The initial campaign was reviewed for benchmark performance
  • A tightly focused PPC campaign was developed with micro-targeted adgroups
  • Brands, Players, Teams, and Equipment categories were implemented for maximum segmentation
  • Two sets of redundant analytic tracking mechanisms were employed for accurate reporting at the keyword level


The Results


  • After 90 days the conversion rate more than doubled from 2.06% to 4.31%
  • The cost per conversion decreased 54%
  • The total number of sales increased 57%


Note: Actual case studies from recent client engagements. Client confidentiality is protected.




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Windycitysailing.com



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