The Challenge

Our client is a leading law firm specializing in credit problems. Winning annual judgements against credit scoring companies on behalf of wronged consumers. WIth little to no search traffic and a low conversion rate on existing PPC efforts, this firm needed to see results from an improved online marketing campaign.

The Strategy

• The previously existing in-house campaign was analyzed for relevant data and benchmark performance and then completely discarded
• A completely new and comprehensive capmaign was developed and implemented by SEM Visibility
• Custom analytics and conversion tracking mechanisms were also implemented to assure accurate tracking.

The Results

• After only 30 days the conversions increased over 70%
• After 4 months conversions have increased over 250% with the same budget

Note: Actual case studies from recent client engagements. Client confidentiality is protected.

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