The Challenge
Our client is a leading law firm specializing in credit problems. Winning annual judgements against credit scoring companies on behalf of wronged consumers. WIth little to no search traffic and a low conversion rate on existing PPC efforts, this firm needed to see results from an improved online marketing campaign.
The Strategy
- The previously existing in-house campaign was analyzed for relevant data and benchmark performance and then completely discarded
- A completely new and comprehensive capmaign was developed and implemented by SEM Visibility
- Custom analytics and conversion tracking mechanisms were also implemented to assure accurate tracking.
The Results
- After only 30 days the conversions increased
over 70%
- After 4 months conversions have increased over 250% with the same budget