Client
Paid Search/Website Usability

Time Period
Jan 2008 - Present

Services provided:

The Challenge


Our client is an online university with a large international presence and considerable monthly enrollment goals. The client initiative was to increase the daily budget exponentially while lowering the cost per acquisition to a previously unseen level.

Testimonial


SEM Visibility has provided exceptional service and really grasped a hold on understanding our business and programs.
Bill M.

Our Solution


The initial campaign was reviewed for benchmark performance. Content network optimization was necessary for maximum scalability. New landing pages and onsite changes were implemented for quality score improvement.

Results


The campaign has seen tremendous success from the beginning and all client objectives and goals have been met.

  • After 30 days the conversion rate increased 340%
  • After 6 months the conversion rate increased over 1000%
  • The total number of leads generated monthly increased 220%
  • Optimized lead generation forms.