The Challenge

Our client is a multi-location national cargo shipping company. With an outdated website and poorly organized and tracked PPC campaign the client was spending a significant amount on paid search traffic but not realizing the ROI potential.

Testimonial

Our lead volume has gone through the roof, and we rank near the top of Google for all the terms that are important to our business.
Client, Leading Cargo Shipping Portal

Our Solution

.Redesign of the company website. The initial campaign was reviewed for benchmark performance. Maximize and test landing pages and submit forms. A tightly focused PPC campaign was developed with micro-targeted adgroups. Brands, Services, Country, City level categories were implemented for maximum segmentation. Two sets of redundant analytic tracking mechanisms were employed for accurate reporting at the keyword level

Results

This on-going campaign has been instrumental in the companies growth both online and offline.

• After 90 days the conversion rate more than doubled.
• The cost per conversion decreased.
• The total number of shipping inquiries increased.
• Organic traffic increased by a factor of three.

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