Recent Case Study

Cargo Shipping Case Study

The Challenge

• Our client is a multi-location national cargo shipping company. With an outdated website and poorly organized and tracked PPC campaign the client was spending a significant amount on paid search traffic but not realizing the ROI potential.

The Strategy

• - Redesign of the company website
• - The initial campaign was reviewed for benchmark performance
• - Maximize and test landing pages and submit forms
• - A tightly focused PPC campaign was developed with micro-targeted adgroups
• - Brands, Services, Country, City level categories were implemented for maximum segmentation
• - Two sets of redundant analytic tracking mechanisms were employed for accurate reporting at the keyword level

The Results

• - After 90 days the conversion rate more than doubled
• - The cost per conversion decreased
• - The total number of shipping inquiries increased
• - Organic traffic increased by a factor of three

Note: Actual case studies from recent client engagements. Client confidentiality is protected.