Recent Case Study
Sailing Charter Case Study
The Challenge
- Our client is a leading sailing charter company with operations worldwide. With a paid search campaign that consisted of a single adgroup and adcopy, this firm needed to vastly expand their keyword universe and implement an analytics solution to gain further marketing intelligence.
The Strategy
- - The initial campaign was reviewed for benchmark performance
- - A new campaign was implemented for both Adwords and Yahoo
- - Custom analytics and conversion tracking mechanisms were also implemented to assure accurate tracking.
The Results
- - After only 30 days the campaign CTR increased over 40%.
- - After 4 months the CTR had increased over 700%.
- - Over the 4 months the conversion rate increase 82%
Note: Actual case studies from recent client engagements. Client confidentiality is protected.
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