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Sailing Charter Case Study


The Challenge


Our client is a leading sailing charter company with operations worldwide. With a paid search campaign that consisted of a single adgroup and adcopy, this firm needed to vastly expand their keyword universe and implement an analytics solution to gain further marketing intelligence.


The Strategy


  • The initial campaign was reviewed for benchmark performance
  • A new campaign was implemented for both Adwords and Yahoo
  • Custom analytics and conversion tracking mechanisms were also implemented to assure accurate tracking.


The Results


  • After only 30 days the campaign CTR increased over 40%.
  • After 4 months the CTR had increased over 700%.
  • Over the 4 months the conversion rate increase 82%


Note: Actual case studies from recent client engagements. Client confidentiality is protected.




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"Beautiful report and excellent service. It's a pleasure working with you."

Windycitysailing.com



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